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Our research team prepared a report on average landing page conversion rates for home services, based on analysis of performance […]

Our research team analyzed the best practices for SEO performance benchmarks for small businesses, based on analysis of ranking performance

Between January 2024 and December 2025, our research team analyzed over 3,500 home improvement marketing campaigns across roofing, HVAC, remodeling,

Between January 2024 and December 2025, our research team analyzed over 4,000 insurance marketing campaigns across auto, home, life, health,

Between January 2024 and December 2025, our research team analyzed over 5,000 B2B marketing campaigns across 20+ industries, tracking cost-per-lead

From October 2025 through January 2026, our research team aggregated data from over 250 roofing contractors across 15 U.S. markets

Between January and December 2025, our research team analyzed cost per lead data from major marketing platforms, CRM systems, advertising

Between January and December 2025, our research team analyzed cost per lead data from major real estate marketing platforms, advertising

Between January and December 2025, our research team analyzed benchmark data from major marketing platforms, advertising networks, and industry case

Every small business owner faces the same fundamental challenge: how much should it cost to acquire a new customer? Spend