01 · Plan
GEO discovery & roadmap
Audit your AI footprint, map competitor recommendations, research high-intent questions, and deliver a 12-month GEO + SEO plan built for your market.
GEO That Turns Recommendations Into Customers
Whether you're just starting out or already an established authority, we build the roadmap that fits where you are today, focused on the keywords that actually bring revenue.
Content Roadmap
Example Client
DeliverableM1M2M3M4M5
Homepage Optimization
Local Landing Pages
Core Service Page
Comparison Blog
Link Building & PR
Trusted by Growing Brands
How Altus gets you recommended
Every engagement starts with an audit of your AI citation footprint. Then we build across the four pillars that decide how often generative engines recommend you.
- Authority statements Clear, consistent claims about what you do best, placed where AI systems look for trust.
- Comparison and list content Placement in the “best of” and comparison pieces that answer “who should I hire.”
- Expert mentions and citations Third-party mentions in sources generative engines already weight heavily.
- Review profile management Strong, consistent reviews across the platforms AI uses as a trust signal.
Our Process
Early-stage or established, our strategy adapts to where your authority stands today, then builds the signals that help you show up in Google and get recommended on AI platforms.
02 · Build
Authority content & signals
In-house writers produce pages and posts designed to rank on Google and get recommended on AI platforms, backed by structured data and local authority work.
03 · Earn
Recommendation visibility
We strengthen the sources AI systems already trust, so your brand shows up when buyers ask ChatGPT or Perplexity who to hire in your category.
04 · Report
KPIs that tie to leads
Monthly reporting on rankings, AI recommendations, and lead impact, with strategy calls that keep the roadmap alive as performance moves.
Why Altus
We have been testing and refining AI search strategies since ChatGPT launched. That head start shapes how we plan topics, build authority, and track recommendation visibility for service brands competing in local markets.
You work with a strategist who connects GEO work to leads. Every engagement gets a living content roadmap, transparent reporting, and month-to-month flexibility as results compound.
Book A Strategy CallClear GEO partnership
We value communication and partnership at every stage of the climb.
- Monthly strategy calls on AI recommendations and search performance
- Direct access to your GEO strategist
- Transparent reporting on recommendation visibility
Long-term GEO growth
Forward thinking for AI search and Google, with a roadmap that compounds.
- 12-month GEO + SEO roadmap
- Ongoing AI search optimization
- Content built to earn recommendations and rankings as you grow
- Month-to-month flexibility
Altus Vs Other Agencies
Getting recommended by AI is only useful if it brings in customers. Here is how we measure GEO differently, and who actually does the work.
Swipe to compare →
| Focus | Altus | Typical agencies |
|---|---|---|
| ROI | Reports on ROI so you can see what AI search and organic visibility return for what you invest | Rarely tie monthly spend back to a clear return |
| Customer acquisition cost | Reports on CAC and ROI instead of vanity metrics, so you know what each new customer costs to win | Report mentions and impressions with no view of what a customer costs |
| Lead & revenue tracking | Tracks lead volume and qualified leads back to the AI answers, pages, and searches that sent them | Stop at visibility screenshots, leaving you to guess what turned into revenue |
| AI visibility tracking | Tracks how often you are recommended in ChatGPT, Claude, and Google AI Overviews, alongside Google rankings | Treat AI search as an add-on, with little or no tracking of recommendations |
| Strategy first | A 12-month GEO + SEO roadmap built from competitive research before content goes live | Jump straight into monthly content without a documented strategy |
| Founder access | Work directly with founder Maddie Lynch, the strategist building your campaign | Account managers and layers between you and the people doing the work |
| Boutique by design | Intentionally small and hands-on, so every account gets senior attention | High client loads and templated work spread across junior teams |
| Flexibility | Month-to-month, so you keep investing only where it pays off | Long lock-ins that keep spend going even when results are unclear |
GEO Results You Can Expect
Whether you are just starting out or already an established authority, we build the roadmap that fits where you are.
Marketing Qualified Leads
127
Total MQLs
Domain Rating
Last 30 Days
Ranking Improvement
18 Page 1 Keywords
FAQ
What is GEO, and how does it help a small business?
Generative Engine Optimization builds the content, authority, and structured signals that help your business get recommended when people ask ChatGPT, Perplexity, Google AI Overviews, and similar tools who to hire. That shortlist is tight. Early, clear authority is a real advantage alongside classic Google rankings.
How long before AI recommendations start to move?
Many campaigns see early movement in AI recommendation frequency within a few months of structured GEO work. Stronger compounding usually shows across a 7 to 12 month window. Timing depends on your current authority, category competition in your market, and how quickly content and recommendation signals go live.
Do we still need SEO if we invest in GEO?
Yes. Domain strength, useful pages, and local signals from SEO help AI platforms evaluate who you are. For most small businesses, running SEO and GEO together produces the strongest lead outcomes. We plan both on one roadmap so effort stays aligned.
What happens in Month 1 of a GEO engagement?
Month 1 is strategy only. We audit your site and AI footprint, review competitors, research the questions buyers ask when they are ready to hire, and deliver a 12-month content and GEO roadmap. Content production starts in Month 2 against the priorities in that plan.
How involved does our team need to be?
We handle strategy, research, writing, and optimization. Your team shares business context, subject-matter notes when needed, and feedback on drafts before publish. The goal is a light lift on your side and a clear path you can measure on ours.
Maddie Lynch
Maddie Lynch is the founder and CEO of Altus Marketing, an SEO and GEO content marketing agency helping brands earn visibility in search and AI-driven results. Contact Maddie here.
Ready for a GEO roadmap built for your market?
Tell us where you stand today and what growth looks like. We will reply with a clear next step for AI recommendations and organic leads.
Get a Custom Quote Here