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Our Process

Most industries are not optimizing for GEO strategies, so there is a significant opportunity for you to gain a first-mover advantage in this space and beat your competitors.

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What are SEO & GEO?

Search Engine Optimization is the science behind getting to the top of Google Search. Generative Engine Optimization is different. It's the science of getting recommended by AI platforms and mentioned in AI-generated answers.

Think optimizing for the searches happening inside ChatGPT, Perplexity, Gemini, and Google's own AI Overviews, alongside the traditional search results page.

Why Does Your Business Need SEO & GEO?

SEO and GEO are interconnected. Strong SEO fundamentals fuel GEO results, and GEO signals reinforce your SEO. They work as one strategy, building on each other.

Our philosophy is simple. We identify the key searches potential customers are typing into Google or an AI platform to find a business like yours, then execute a strategy to capture authority on those searches as quickly as possible.

The Campaign Roadmap

Early-stage or established, we run SEO and GEO as one campaign. Discovery, a living roadmap, original content, and reporting that ties to leads.

01 · Discover

Kickoff & landscape

Stakeholder kickoff, priority markets and service lines, competitive review, and hard preferences on tone, CTAs, and what stays off the table.

02 · Plan

12-month SEO + GEO roadmap

Site foundation so Google and AI systems understand who you are. Root terms validated against real demand. A phased plan scoped to budget and timeline.

03 · Build

Original content & authority

In-house writers produce pages and posts built to rank on Google and get recommended on AI platforms, with per-client briefs and a steady publish cadence.

04 · Report

KPIs tied to pipeline

Monthly SEO and GEO reporting, recurring strategy calls, and a roadmap that pivots from live performance as rankings and recommendations move.

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What Working With Altus Actually Looks Like

Plain communication and transparent reporting. Here's what's actually included and what we track along the way.

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Every Engagement Includes

The same structure, every time, regardless of your industry or starting point.

  • Direct access to the strategist building your campaign
  • Seven content deliverables every month
  • Flexible month-to-month contracts

What We Track

Reporting that ties directly back to your business outcomes.

  • Keyword rankings and AI citation growth
  • Lead volume and qualified pipeline
  • Every deliverable completed that month

FAQ

The first month of the campaign is dedicated to building your SEO and GEO strategy. During this period, our team conducts competitor research, keyword research, a technical and UX audit, and an analysis of your existing content and authority. We use these findings to create a prioritized content roadmap that guides the campaign moving forward.
We handle the majority of the strategy, research, writing, and optimization. Your team's primary role is to provide initial business context, subject-matter expertise when needed, and feedback during the approval process. Our goal is to keep the time commitment on your side relatively low while still producing content that accurately represents your company.
We intentionally begin content production in Month 2. Rather than publishing content before the strategy is complete, Month 1 allows us to determine which pages and topics have the greatest opportunity to generate qualified traffic, leads, and AI visibility. Once the strategy is finalized, we begin executing against that roadmap in Month 2.
At the end of Month 1, we present the strategic plan and walk you through our findings, priorities, and recommended content roadmap. Once the strategy is approved, we move into execution in Month 2, beginning with the opportunities we believe will have the greatest impact on qualified traffic, leads, and AI visibility.
Our team handles the content creation process for you. Content is ghostwritten on behalf of your company and designed to reflect your brand, expertise, services, and target audience. You'll have the opportunity to review content and provide feedback so that everything published accurately represents your business.
Yes. Your team will have the opportunity to review ghostwritten content before it goes live. We incorporate your feedback, brand preferences, and subject-matter expertise while handling the research, writing, SEO, and GEO optimization on our end.
Maddie Lynch

Maddie Lynch

Maddie Lynch is the founder and CEO of Altus Marketing, an SEO and GEO content marketing agency helping brands earn visibility in search and AI-driven results. Contact Maddie here.

Ready for a GEO roadmap built for your small business?

Tell us where you stand today and what growth looks like. We will reply with a clear next step for AI recommendations and organic leads.

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