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SEO Strategy

Get a data-driven SEO strategy that targets high-intent keywords, outmaneuvers competitors, and builds predictable organic growth. We analyze your market, find opportunities, and deliver a month-by-month execution plan built for your business goals.

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Trusted by Growing Brands

Texas Global Services
Voted Number One
Meander Hospitality Group
ibuyhaus
Truck Writers
All Opiates Detox
TXR Architects and Constructors
Seriously Skin
Barnes Creative Studios
Bugged
Softobiz
Texas Global Services
Voted Number One
Meander Hospitality Group
ibuyhaus
Truck Writers
All Opiates Detox
TXR Architects and Constructors
Seriously Skin
Barnes Creative Studios
Bugged
Softobiz

A Custom 12-Month Roadmap

We align on your growth goals, audit the market and site, then build a measurable path with clear priorities, timelines, and ownership for every month ahead.

1

Align on Goals

We lock in the outcomes that matter: pipeline, rankings, and the markets you want to win.

2

Audit Market + Site

We review competitors, technical health, UX friction, and speed so the plan starts from facts.

3

Map Keywords + Timeline

We map buyer-intent keywords and deliver a month-by-month timeline you can execute against.

Week 1

Competitive Analysis

We study your top competitors to find ranking gaps, content plays, and backlink paths you can use.

  • Keyword gaps where competitors currently outrank you
  • Content strategies that are working
  • Backlink sources you can replicate
  • Technical advantages they hold
  • Gaps in their strategy you can explore
Week 2

Technical Audit And Conversion Pathways

Deep analysis of your current SEO performance, site health, and the paths that turn visits into leads.

  • Technical SEO issues blocking rankings
  • Site speed and mobile responsiveness
  • Current keyword rankings and opportunities
  • Backlink profile analysis
  • Content gaps versus competitors
  • On-page optimization assessment
Week 3

Keyword Map

Strategic keyword selection based on demand, intent, and the pages that can convert.

  • Search volume and competition
  • Buyer intent and conversion potential
  • Your business priorities
  • Seasonal trends
  • Long-tail opportunities
Week 4

Strategic Plan

We turn research into a clear 12-month roadmap with monthly priorities, owners, and measurable checkpoints.

  • Month-by-month deliverables and timelines
  • Priority pages and content sequence
  • Technical fixes ranked by impact
  • KPI targets for rankings, traffic, and leads
  • Handoff plan for execution month two

Read a recent case study

Altus Vs Other Agencies

See how a strategy-first engagement compares to the typical SEO retainer model, so you know what you are buying before month one starts.

Focus Altus Typical agencies
Kickoff A dedicated planning month with competitive analysis, technical audit, keyword map, and a 12-month roadmap Often jump straight into monthly deliverables without a documented strategy
Roadmap Month-by-month priorities, owners, and checkpoints you can measure Vague retainers with shifting scope and little visibility into what comes next
Access Direct work with a strategist who connects SEO to leads and pipeline Account layers and junior teams running templates across many clients
Flexibility Month-to-month after planning, so you invest where organic demand converts Long lock-ins that keep spend going even when the plan is unclear
Search scope SEO strategy built for high-intent growth, with GEO visibility in the same roadmap SEO-only playbooks that ignore how buyers discover brands in AI search
Reporting Transparent updates on rankings, traffic, leads, and roadmap progress Vanity metrics and dashboards that are hard to connect to revenue
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FAQ

What Do I Get In The First Planning Month?
Month one is a strategic audit: competitor gap analysis, technical and UX review, buyer-intent keyword mapping, and a clear month-by-month roadmap. You leave planning with priorities, timelines, and the execution plan for month two.
How Is This Different From Ongoing SEO?
SEO Strategy is the planning foundation. We research, prioritize, and build the 12-month roadmap before heavy execution. Ongoing SEO then follows that plan month to month with content, technical work, and reporting.
How Many Competitors Do You Analyze?
We typically analyze your top two to three competitors in depth, covering keyword gaps, content, backlinks, and technical advantages so the roadmap targets winnable opportunities.
When Does Execution Start?
Execution begins in month two, after the planning month is complete and the roadmap is approved. That keeps early work aligned with the priorities we agreed on together.
How Involved Does My Team Need To Be?
We handle research, audits, keyword mapping, and the roadmap. Your team mainly shares business context, confirms goals, and reviews the plan. A kickoff and a few check-ins during planning keep everything aligned.
How Long Before We See Results?
Most clients see meaningful ranking and traffic movement within three to six months of execution, with results compounding as technical fixes, content, and on-page work land from the roadmap.
Maddie Lynch

Maddie Lynch

Maddie Lynch is the founder and CEO of Altus Marketing, an SEO and GEO content marketing agency helping brands earn visibility in search and AI-driven results. Contact Maddie here.

Ready for a roadmap you can measure?

Tell us where you stand today in organic search. We will reply with a clear next step for competitive analysis, keyword mapping, and a month-by-month plan.

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