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Content That Ranks And Converts

We create strategic content designed to rank on page one, attract high-intent traffic, and convert readers into paying customers. Every piece serves a purpose: drive leads, build authority, or generate backlinks.

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Trusted by Growing Brands

Texas Global Services
Voted Number One
Meander Hospitality Group
ibuyhaus
Truck Writers
All Opiates Detox
TXR Architects and Constructors
Seriously Skin
Barnes Creative Studios
Bugged
Softobiz
Texas Global Services
Voted Number One
Meander Hospitality Group
ibuyhaus
Truck Writers
All Opiates Detox
TXR Architects and Constructors
Seriously Skin
Barnes Creative Studios
Bugged
Softobiz

Strategic Content That Works

Our content marketing combines keyword research, conversion optimization, and strategic publishing to deliver measurable results.

  • Keyword-targeted content
  • SEO-optimized from day one
  • Conversion-focused
  • Authority-building
  • Consistent publishing schedule
  • Performance tracking

Service Pages

Convert prospects researching your services. Detailed pages targeting ‘[service] + [city]’ keywords with clear benefits, pricing info, social proof, and conversion CTAs.

Location Pages

Dominate neighborhood and city searches. Hyper-local content targeting ‘[service] in [neighborhood]’ with local keywords, maps, and local trust signals.

Superlative Blogs

Capture high-intent comparison searches. Articles comparing options, reviewing solutions, or listing ‘best of’ that position you as the obvious choice.

Metrics Blogs

Showcase industry benchmarks, statistical findings, and original research that positions you as the go-to expert. Shareable content that builds backlinks, ranks for high-value searches, and converts prospects researching solutions.

How-To Guides & Resources

Create valuable assets that attract leads today. Comprehensive guides that showcase expertise and earn natural links from other sites, boosting your authority site-wide.

FAQ

Address objections and reduce sales friction. Detailed FAQ pages answering common questions, reducing support burden, and improving conversion rates.

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Our Content Approach

Create, optimize, and grow with a monthly system built around keyword research, conversion design, and clear reporting.

Strategic Content Planning

Monthly content calendars including:

  • 4-8 pieces per month based on your package
  • Keyword research and targeting for each piece
  • Topics selected and aligned with buyer intent
  • Content format recommendations (blog, guide, FAQ)
  • Publishing timelines and priorities

SEO-Optimized Content Creation

Professional content writing featuring:

  • 1,000-2,500 word articles optimized for target keywords
  • Proper heading structure (H1, H2, H3)
  • Internal linking to relevant pages
  • Meta descriptions and title tags
  • Image optimization and alt text
  • Schema markup recommendations

Conversion Optimization

Every piece designed to convert:

  • Strategic CTA placement
  • Lead magnet integration
  • Internal linking to conversion pages
  • Trust signals and social proof
  • Clear next steps for readers

Performance Tracking & Reporting

Monthly analytics showing:

  • Traffic by content piece
  • Keyword rankings for target terms
  • Lead generation from content
  • Conversion rates by article
  • Backlinks earned
  • ROI per content piece
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Why Altus

We build content programs around the keywords and topics that bring revenue, then keep publishing with clear priorities, transparent reporting, and a strategist you can reach.

Every engagement gets a living editorial calendar, conversion-minded drafts, and month-to-month flexibility so rankings and leads can compound.

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Clear content partnership

Communication and partnership at every stage of the climb.

  • Monthly strategy calls on traffic, rankings, and leads
  • Direct access to your content strategist
  • Transparent reporting on the metrics that matter

Long-term content growth

Forward thinking for Google and AI search, with a calendar that compounds.

  • 12-month content roadmap tied to revenue keywords
  • Ongoing on-page, editorial, and authority work
  • Content built to earn rankings as you grow
  • Month-to-month flexibility

FAQ

What Types Of Content Do You Create?
We produce service pages, location pages, superlative and metrics blogs, how-to guides, resource assets, and FAQ pages. Each piece is planned against keyword research and buyer intent so it supports rankings, authority, and conversions.
How Many Pieces Of Content Do We Publish Each Month?
Most packages include 4-8 pieces per month. Volume depends on your goals, competitive landscape, and capacity for review. We set a publishing calendar in month one and adjust based on performance.
Do You Handle Keyword Research And SEO Optimization?
Yes. Every piece starts with keyword research and targeting, then ships with proper heading structure, internal links, meta titles and descriptions, image alt text, and schema recommendations where they help.
Will I Review Content Before It Goes Live?
Yes. Content is ghostwritten for your brand. Your team reviews drafts, shares feedback, and approves before publish so every page accurately represents your services and voice.
How Do You Measure Content Marketing Results?
Monthly reporting covers traffic by piece, keyword rankings, leads from content, conversion rates by article, backlinks earned, and ROI per content piece so you can see what is compounding.
Maddie Lynch

Maddie Lynch

Maddie Lynch is the founder and CEO of Altus Marketing, an SEO and GEO content marketing agency helping brands earn visibility in search and AI-driven results. Contact Maddie here.

Ready for content that ranks and converts?

Tell us where your content program stands today. We will reply with a clear next step for strategy, editorial cadence, and how we measure results.

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