From August 2025 through September 2026, our research team compiled website redesign pricing from published agency guides, freelance and boutique rate cards, and industry benchmark reports covering more than 40 web design and development firms across the U.S. and Canada.
This report answers what a small or midsize business typically pays to redesign a website, and how that cost changes by business size, project scope, and industry. In the sections below, we break down each of those benchmarks. For most small and midsize businesses, redesign projects land between roughly $3,000 and $75,000, while businesses in the $5M-$10M revenue tier should plan for $70,000 to $150,000 or more. Enterprise builds can run well past that range.
At a Glance
Smallest businesses
$3,000-$9,000
Under $250,000
Largest businesses
$70,000-$150,000+
$5M-$10M
Cheapest industry
$3,000-$8,000
Coffee Shops & Cafes
Priciest industry
$15,000-$75,000
E-Commerce
Source: Altus Marketing research
Average Cost of a Website Redesign by Business Size
The table below breaks down typical website redesign cost ranges by annual revenue, along with the provider type and page count most common at each level.
Average Redesign Cost by Annual Revenue
Under $250,000 has the lowest range at $3,000-$9,000.
Annual revenueCost range
Under $250,000
$3,000-$9,000
$250,000-$500,000
$8,000-$18,000
$500,000-$1M
$15,000-$30,000
$1M-$2.5M
$25,000-$50,000
$2.5M-$5M
$45,000-$80,000
$5M-$10M
$70,000-$150,000+
Source: Altus Marketing research
| Annual Revenue | Most Common Provider | Typical Page Count | Average Redesign Cost Range |
|---|---|---|---|
| Under $250,000 | Freelancer or DIY/template | 5-10 pages | $3,000-$9,000 |
| $250,000-$500,000 | Freelancer or boutique agency | 10-15 pages | $8,000-$18,000 |
| $500,000-$1M | Boutique agency | 15-25 pages | $15,000-$30,000 |
| $1M-$2.5M | Boutique or mid-size agency | 25-40 pages | $25,000-$50,000 |
| $2.5M-$5M | Mid-size agency | 40-60 pages | $45,000-$80,000 |
| $5M-$10M | Full-service agency | 60+ pages | $70,000-$150,000+ |
The data shows that redesign budgets track complexity more than revenue alone. A $10 million company with a five-page service site can spend less than a $600,000 store with hundreds of SKUs. Revenue is still a useful proxy, because larger businesses usually carry more pages and more integrations by the time they redesign. Once custom booking, CRM, gated content, or multi-location setups enter the scope, cost rises faster than page count alone would predict.
Average Cost of a Website Redesign by Project Scope
The table below breaks down average cost ranges for the main components of a website redesign, along with what typically pushes each line item up or down.
| Project Component | Average Cost Range | What Drives the Range |
|---|---|---|
| Sitemap & IA planning | $500-$2,500 | Page count, number of stakeholder review rounds |
| Existing brand/content audit | $1,000-$5,000 | Audit depth, page count, accessibility scope |
| UX/UI design (page templates) | $3,000-$15,000 | Number of unique templates, custom vs. themed |
| Responsive front-end development | $5,000-$25,000+ | Framework choice, custom interactions, breakpoints |
| Content migration & copywriting | $100-$300 per page | Page count, full rewrite vs. migrate-as-is |
| CMS setup & integrations | $2,000-$20,000+ | Platform, number of third-party integrations |
| SEO redirect mapping | $1,000-$5,000 | URL count, backlink and ranking complexity |
| Accessibility (WCAG) compliance | $1,500-$5,000, plus $350-$550 per page to fix | Compliance level required, page count |
The data finds that most quotes bundle these pieces, but splitting them shows where the money actually goes and which work can wait for a later phase. Content migration and accessibility are the two line items most often underbid. Both scale with page count, so a low page estimate at the sitemap stage often turns into a change order later.
Average Cost of a Website Redesign by Industry
The table below spans 22 small-business-heavy industries across services, retail, food and hospitality, trades, and professional services. Figures are directional estimates built from published agency and industry pricing data, not a single hard survey, because per-industry redesign pricing is not tracked as consistently as overall market ranges.
| Industry | Average Redesign Cost Range | Primary Cost Driver |
|---|---|---|
| E-Commerce / DTC Retail | $15,000-$75,000 | Product catalog, payment gateway, inventory sync |
| Real Estate Brokerages | $15,000-$45,000 | IDX/MLS integration, dynamic listings, map search |
| Boutique Hotels & B&Bs | $10,000-$30,000 | Booking engine, live availability, photo galleries |
| Financial & Wealth Advisory | $10,000-$30,000 | Compliance-reviewed content, secure client portals |
| Personal Injury & Legal Services | $8,000-$25,000 | Case-result galleries, intake forms, competitive local SEO |
| IT Services & MSPs | $8,000-$25,000 | Service-tier pages, case studies, lead-gen funnels |
| Specialty Food & Grocery Retail | $8,000-$25,000 | Online ordering, delivery/pickup integration |
| Dental Practices | $8,000-$20,000 | Patient portals, online scheduling |
| General Contracting & Design-Build | $8,000-$20,000 | Project portfolios, estimate/lead-capture forms |
| Veterinary Clinics | $6,000-$18,000 | Appointment scheduling, pharmacy add-ons |
| Independent Boutique Apparel | $6,000-$18,000 | Product catalog, lookbook galleries |
| Roofing Contractors | $6,000-$16,000 | Before/after galleries, financing tools |
| Accounting & Tax Preparation | $5,000-$15,000 | Secure client portals, document upload tools |
| HVAC Contractors | $5,000-$15,000 | Service-area pages, financing calculators |
| Plumbing Services | $5,000-$15,000 | Emergency-service CTAs, local service-area pages |
| Fitness Studios & Gyms | $5,000-$15,000 | Class scheduling, membership portals |
| Electricians | $5,000-$14,000 | Service-area pages, licensing/certification display |
| Hair Salons & Day Spas | $4,000-$12,000 | Online booking, service menus, gift-card sales |
| Landscaping & Lawn Care | $4,000-$12,000 | Seasonal service pages, quote-request tools |
| Auto Repair Shops | $4,000-$10,000 | Service menus, online scheduling |
| Restaurants (Full-Service) | $3,000-$10,000 | Menu updates, reservation platform integration |
| Coffee Shops & Cafes | $3,000-$8,000 | Online ordering integration, location pages |
The data indicates that e-commerce sits at the top because a store redesign usually touches the catalog, checkout, payment gateway, shipping rules, and inventory sync at once, and each piece has to ship without breaking a live sales channel. Service businesses cluster closer together. Their ranges mainly move with ticket size, how often customers buy, and how much of the sale happens on the site versus offline.
Where Redesigns Run Cheapest
The table below lists the four industries with the lowest average website redesign cost ranges in our model.
Where Redesigns Run Cheapest
Coffee Shops & Cafes has the lowest range at $3,000-$8,000.
IndustryCost range
Coffee Shops & Cafes
$3,000-$8,000
Restaurants (Full-Service)
$3,000-$10,000
Auto Repair Shops
$4,000-$10,000
Landscaping & Lawn Care
$4,000-$12,000
Source: Altus Marketing research
| Industry | Average Redesign Cost Range |
|---|---|
| Coffee Shops & Cafes | $3,000-$8,000 |
| Restaurants (Full-Service) | $3,000-$10,000 |
| Auto Repair Shops | $4,000-$10,000 |
| Landscaping & Lawn Care | $4,000-$12,000 |
The data points to a simple pattern: these sites need fewer pages and less dynamic content. A menu, hours, location, and contact form often cover most of what customers need. Template-friendly layouts usually skip custom booking systems, licensing displays, and heavy compliance reviews. Buyers also decide more on proximity, hours, and reviews than on a long online comparison process, so the site can stay lean.
Where Redesigns Run Most Expensive
The table below lists the four industries with the highest average website redesign cost ranges in our model.
Where Redesigns Run Most Expensive
E-Commerce / DTC Retail has the highest range at $15,000-$75,000.
IndustryCost range
E-Commerce / DTC Retail
$15,000-$75,000
Real Estate Brokerages
$15,000-$45,000
Boutique Hotels & B&Bs
$10,000-$30,000
Financial & Wealth Advisory
$10,000-$30,000
Source: Altus Marketing research
| Industry | Average Redesign Cost Range |
|---|---|
| E-Commerce / DTC Retail | $15,000-$75,000 |
| Real Estate Brokerages | $15,000-$45,000 |
| Boutique Hotels & B&Bs | $10,000-$30,000 |
| Financial & Wealth Advisory | $10,000-$30,000 |
The data makes clear that the expensive group shares live data and higher stakes. Property listings, room availability, and product inventory need integrations, not static pages. Payment handling, financial disclosures, and sensitive client data add security, compliance, and testing time. These businesses also sell higher-ticket offers, so the site has to do more of the education, trust-building, and conversion work before a sale closes.
Key Insights
- Redesign budgets track complexity more than revenue alone.
- Most quotes bundle these pieces, but splitting them shows where the money actually goes and which work can wait for a later phase.
- E-commerce sits at the top because a store redesign usually touches the catalog, checkout, payment gateway, shipping rules, and inventory sync at once, and each piece has to ship without breaking a live sales channel.
- The data points to a simple pattern: these sites need fewer pages and less dynamic content.
- The expensive group shares live data and higher stakes.
If you’d like a PDF copy of this report or help planning a website redesign for your business, contact Altus.
Sources
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